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Qualtrics

Enterprise Software & Business Services · Provo, Utah and Seattle, Washington · Private

Qualtrics provides cloud software for collecting, analyzing, and acting on experience data from customers, employees, and products.

$12.5BTake-private valueJune 2023 acquisition
2023Private againSilver Lake and CPP Investments
XMCore categoryExperience management
PrivatePublic statusNo current listing

The Company

Qualtrics developed experience-management software used to collect feedback and analyze customer, employee, product, and brand experience data. The company was acquired by SAP, listed publicly, and then returned to private ownership.

Silver Lake and CPP Investments completed a $12.5 billion acquisition of Qualtrics in June 2023. The valuation is a transaction value, not a venture financing, and provides the latest clear ownership-change reference in its history.

Why It Matters

Qualtrics is a large private-equity-owned enterprise-software company with a distinct round-trip through public markets. Its performance helps show how sponsors value recurring-revenue software once public-market multiples reset.

Valuation History

  1. $12.5B→Jun 2023Take-private acquisitionSource ↗

What Changed

  1. SAP agrees to acquire Qualtrics.

  2. Qualtrics lists publicly following its SAP spin-out.

  3. Silver Lake and CPP Investments complete a $12.5B take-private acquisition.

THE NEXT COMPANY. A CLEARER PICTURE.

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